Marketing, marketing, marketing… in the end, what the heck does marketing means?
My definition of marketing: “- Every aspect of communication with the goal of making the message better understood can be considered a marketing intent.” From creating a website, to chose the color of lipstick… marketing is everywhere!
Because my university degree was in marketing and advertising, and this was in the early 2000s, my perspective on marketing has always been tied to traditional methods. I’ve always seen the internet and social media as tools to promote those traditional approaches. So, when I hear “Digital Marketing,” I tend to think of it as just marketing on steroids—reaching a lot more people, much faster.
Marketing is about creating connections between businesses and customers… It’s the study of human behavior, why and how people choose to buy products and services. To do this, we as marketers need to understand what people as consumers want and need, and how We make decisions… yes, WE, we are all marketers, and we are all consumers. We are marketers, because like Daniel H. Pink refers in his book “To Sell is Human”, selling is not just for salespeople—it’s a skill that we all use in our daily lives…
Marketing uses tools and knowledge from many areas, like word of mouth (what we talk to others), psychology (how people think and feel), design (how products and websites look), and even technology (how we use computers and apps). By understanding these things, businesses can create products and advertisements that really speak to customers…
Is Marketing like a bridge between products, services and consumers?
Yes, that’s a great way to put it! Marketing can indeed be described as a bridge between products, services, and consumers. It’s the link that helps businesses understand what customers want and find ways to meet those needs!
Marketing vs Digital Marketing – Marketing made with digital tools… Marketing is Marketing.
What is the diference between marketing and advertising?
Advertising is just a way of doing marketing. Marketing is the main category of identifying the market and consumer needs, and effectly comunicating with it… It’s so vast that inside the Marketing Category we can include several beharious included in marketing:
- Personal Marketing
- Word of Mouth
- Writing
- Advertising in the traditional way
- Digital Advertising
- Social Media promotion,
- Political campaigns,
- Human Behavior Science thru neuromarketing,
- Product design,
- Product creation,
- Product conception,
- Psicology of colors.
Every aspect of comunication with the goal of making the message better understood can be considered a marketing intent
This article about Marketing is under development… just like the blog